At Monitor, we are changing the way thousands of marketers do their jobs and drive growth for their organizations. Our marketing and pricing capabilities cover a range of issues critical to growth. Our marketing work encompasses: customer segmentation; buying and usage process analysis; deep customer understanding; value proposition development; channel optimization; marketing mix optimization; activation programs; brand strategy and brand value creation; advertising strategy; online channel optimization and integration into multi-channel systems; customer experience design; marketing function organization design. Our pricing work addresses: pricing strategy; value creation; pricing process design; offer development; new product pricing, value communications; sales negotiations; price setting; competitive response; pricing education and training In recent years we have executed extensive capability-building programs with clients, transferring many of the capabilities listed above to our clients and—most importantly—embedding the capability into their organizations to enable future growth. Our methods include a mix of executive education, e-learning tools, work-process software, data and analytics engines, and new planning frameworks.
In the rush to save money, many companies are unwittingly pushing their customers through inappropriate "channel pathways.
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Commonly referred to as "The Bible of Pricing," The Strategy and Tactics of Pricing provides a comprehensive overview of pricing strategy in an easy to read, pragmatic style, featuring walk-through examples, illustrating how companies successfully implement pricing strategies.
Big retailers have used the promise of higher volumes to negotiate better deals since the early days.
One of the most difficult pricing challenges facing marketers is how to maintain consistent, value-based street prices.
A critical insight can significantly improve bottom line performance: pricing more profitably doesn't mean having to raise prices.
Most companies have an incomplete understanding of the interlocking components of pricing strategy.
In too many companies the pursuit of market share has become an obsession, and can actually hurt profitability.
Over and over, we see companies making fundamental blunders in their pricing strategy.
Technology is managing interactions and relationships with customers and markets as never before. This front-office revolution in productivity is the basis of Jeffrey Rayport and Bernie Jaworski’s Best Face Forward.
There is much to understand about brands, much we need to understand about brands, now and in the future.