Media, Entertainment and Advertising

Monitor helps media and entertainment businesses exploit the opportunities for growth presented by the rapid emergence of new technologies, online distribution models, and consumer behaviors. Increased consumer time online, multi-tasking, interactivity, time-shifting, device interoperability, new mobile platforms, and high bandwidth distribution are just some of the forces affecting the sector. We help firms cope with the rapid pace of change, the complexity, and the uncertainty inherent in their industries today as they craft strategies to address the emerging challenges and opportunities.

All these changes also have profound implications for the future strategies of firms involved in the business of advertising. We also help our clients in the media and entertainment sector with optimizing customer retention, reducing churn, and managing customer lifecycle economics.

Recent work has included developing new online properties for a major magazine publisher, and providing strategic advice on major corporate development options for a large diversified media company.

Growth Scenarios: Tools to Resolve Leaders' Denial and Paralysis

By Jonathan Starr and Doug Randall

Businesses increasingly realize that significant growth opportunities are unlikely to come from incremental change.

Read more

Just-in-Time Executive Development

By Bernie Jaworski and Mike Morrison

Learning what, when and where it's needed.

Read more

Brand: New Futures

By Lawrence Wilkinson, Jenny Johnston

There is much to understand about brands, much we need to understand about brands, now and in the future.

Read more

Best Face Forward

By Bernard Jaworski, Jeffrey Rayport

Technology is taking over front office roles in customer relationship management and sparking a revolution.

Read more

Mobile Marketing Experiment

By Grail Research

Video capturing consumer experiences and perspectives on Mobile Marketing.

Read more

The Future of Independent Media

By Andrew Blau

The technologies that enable us to make and consume motion media are becoming better, cheaper, and more widely available.

Read more