Consumer Goods

Monitor addresses issues such as product innovation, finding and activating new growth opportunities, localization of global branding strategies (e.g., in China and India), trade promotion strategies, marketing organization redesign, brand portfolio divestitures, advertising strategy and marketing mix optimization, use of online channels and their integration into multi-channel systems, and price management.

Recent work includes supporting a major consumer products firm with their evolution to a new way of building brands, reaching and engaging consumers through multiple channels and touchpoints, and managing their agency partners.

Growth Scenarios: Tools to Resolve Leaders' Denial and Paralysis

By Jonathan Starr and Doug Randall

Businesses increasingly realize that significant growth opportunities are unlikely to come from incremental change.

Just-in-Time Executive Development

By Bernie Jaworski and Mike Morrison

Learning what, when and where it's needed.

Energy Strategy for the Road Ahead

Scenario Thinking for Business Executives and Corporate Boards.

Brand: New Futures

By Lawrence Wilkinson, Jenny Johnston

There is much to understand about brands, much we need to understand about brands, now and in the future.

Why CIOs and CMOs Need Each Other

By Jeffrey Rayport

CIOs and CMOs must join forces to address customer interaction challenges -- not from their well-defended functional silos, but together.

Best Face Forward

By Bernard Jaworski, Jeffrey Rayport

Technology is taking over front office roles in customer relationship management and sparking a revolution.

Conjoint Analysis to Supplement Pricing Decisions

By Tom Nagle, John Hogan

Estimates of customer price sensitivity and willingness-to-pay can sometimes substantially improve both price setting and segmentation.

Connecting Present and Future

By Chris Ertel, Maryln Walton

Almost everybody loves to think about the future, especially people in organizations.

Mobile Marketing Experiment

By Grail Research

Video capturing consumer experiences and perspectives on Mobile Marketing.

The Customer Service Challenge

By Jeffrey Rayport

In the rush to save money, many companies are unwittingly pushing their customers through inappropriate "channel pathways.

The Quest for Market Share: Why Companies Continue to Get it So Wrong

By Tom Nagle, Peter Walsh

In too many companies the pursuit of market share has become an obsession, and can actually hurt profitability.

A Strategic Approach to Overhead Management

Josh Lee and Margaret Covell Overhead is a significant source of financial and managerial headaches for businesses around the world, but perhaps only because most firms lack a plan or system for managing the spending for greater value, writes Josh Lee, a Partner of Monitor Group, in “A Strategic Approach to Overhead Management.” Read more