Marketing and Pricing

In this video Jeffrey Rayport, founder and chairman of Marketspace LLC, talks about the increased commoditization of products and services and a new source of competitive advantage.

Commentary: Smart retailers will innovate to catch next wave of shoppers

Making advertising effective again will require radically altering our perspective on the interstitial.

Today’s ailing economy has corporations and consumers alike demanding higher value for lower cost, and pharmaceuticals are no exception. In a recent Pharmaceutical Executive article, Monitor Partner Thomas Nagle offers three pricing models designed to optimize revenue without compromising patient care.

From financial services to manufacturing to consumer goods, executives report that growing profits in today’s competitive markets has become an ever more difficult task.

Video capturing consumer experiences and perspectives on Mobile Marketing.

Today’s buying process is a constantly changing ecosystem of multiple channels, greater competition and progressively empowered consumers. In their Marketing Management article, Monitor’s Mark Pocharski and Sheryl Jacobson help marketers develop the tools necessary to navigate the increasingly complex minds of consumers.

More than ever, executives are facing an imperative to drive more sustainable growth.

Estimates of customer price sensitivity and willingness-to-pay can sometimes substantially improve both price setting and segmentation.

It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace.